I like the idea of riffing off on how to use personas in your strategy for specific activities like link building (and testing link bait reaction) or guest post targeting, which i han#d&8217;t fully grasped the potential of using.While your layout for the buyer personas is really neat, i tend to use the web app Popplet to create a as it allows me to build an interactive knowledge management resource that i can maintain with all the demographic data related to the particular audience target segment.
